You tell your ‘signature story’ and you’re confident that your audience will get your message…or will they? Today Mark and Darren explore how a story may send a message that can differ significantly from the one that we intend. They also offer solid suggestions for discovering and using the different messages effectively, to make your presentation unforgettable. Snippets:

• When you change your emphasis, you can change your message
• Ask a test audience what message they receive. You may get a new message.
• Your message will be clear if your story is well told.
• Resurrect an old story and uncover a new message
• Listen to your stories from the perspective of your audience
• Don’t abandon your original message, but find ways to use the new message

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