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Delegating Your Content Creation Effectively

A lot of business owners hire a virtual assistant or someone who can help them with their social media marketing and contents and then become frustrated with that person because of "a job not well done." This is because they haven't actually done the content creation as a business owner themselves, which means they haven't set what their contents will look like, sound like, and feel like when they get out on the internet, making it difficult for the VA or that person to create content that their employer would like.

For her, a business owner needs three things to effectively delegate content creation:

1) Business owners should have a Business Voice Style Guide. These can be for graphics, blogs or anything that is content. You need to set a guideline of how you want your content to come out on the internet. Like grammar rules for blog writing and captions, brand colors and fonts for visuals and tone/approach on how you want the content to sound like. Basically just putting your personality in the content form so that your VA or person understands you and what you want to achieve.

2) Have an Editorial Calendar. It's essentially a plan for what goes out every day or every week. Keep in mind that it could be specific or broad depending on what VA you hired or the content you're talking about. It can be what it is about, when do you want it and where do you want it to come out.

3) Always have a Workflow in place. A clear standard operating procedure (SOP) for any type of content you wish to create. Basically, it's about everything, from scheduling a meeting with the CEO so they can discuss everything the VA needs, to the approval process, who sends the content out, and who creates it. SOP is a set of written instructions that describes the step-by-step process that must be followed in order to carry out the plan properly. SOPs should also include the policies, processes, and standards that the organization requires to succeed.

About Lacy Boggs

Lacy Boggs grew up in the suburbs of North Texas. She had already shown an interest in writing novels in her younger years and so years later, she wrote a book called "Make a Killing With Content," a book about turning content into profits through a blogging and content marketing strategy. Lacy also runs a marketing agency that helps small business owners with their content and strate

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