Fitness Director of Men's Health, Ebenezer(Eb) Samuel appears to share how he navigated media creation and the invincible fitness professional identity while recovering from an injury. We dive into why "No one cares about your story" when you're looking to write for fitness publications and get featured on fitness media, and how to instead earn opportunities through "being of service". Eb shares the value of writing skill even with the present popularity of social media. We also dive into the nuanced intersection of the evidence based science of coaching merged with the art of coaching the individual.