“PRESENTATION CUSTOMIZATION? What’s that?” Mark and Darren ask and answer this question in today’s episode. They explain why customization serves your audience…and you. They also provide four time-tested customization strategies that will endear you to your audience and make your message unforgettable. Snippets:

• When you customize, you connect
• Speak your audience’s language
• Interview audience members before the event
• Arrive a day early to get a ‘feel’ for your audience
• Replace one of your stories with a client’s story
• Adapt your presentation to address the conference/event theme
• Take photos/video with attendees and use them in your slides
• Attend sessions before your presentation to get usable content