Your presentation title can have a greater impact on your potential audience than you may think. A strategically written title can inspire prospective meeting planners and audience members to think, “I need to hear THAT!” Today Darren and Mark discuss the emotional impact of a speech title and provide 3 strategies for writing effective speech titles. Sharing their own experience with ineffective titles, they also explore how a sub-title can reinforce the value of your message and give your prospects reasons to listen to your unforgettable presentation.

Snippets:

• A well-written speech title can have a powerful emotional effect
• A good title generates curiosity
• Your title should provide clarity, not confusion
• Craft a title that shows how your talk can meet the audience’s desire
• An effective title can show how the audience can avoid pain
• Test your title and get feedback; change the title if necessary
• Listen to your target market and craft a title that speaks to their need
• Join industry groups and forums, and social media groups
• Athletes don’t start training the week before the season starts
• A coach provides inspiration and instills confidence