You may one day be interviewed on television, and you may have only 3-5 minutes to deliver your message. How can you be effective in such a short time? Darren plays clips from one of his recent TV interviews as he and Mark discuss the importance of ‘soundbites’. They also provide tips on how to prepare for a television interview, and how to make the interview experience unforgettable…for the interviewer, for you, and for your audience.

• Prepare by timing your answers to interviewer questions
• Edit your content into sound bites
• Give short and succinct answers which include your soundbites
• Edify your interviewer
• Audiences will ‘vote’ for your best sound bites
• Use your soundbites at the ends of sentences, as ‘Punch Phrases’
• Prove your interviewer with ‘B Roll’ footage and other visuals
• Collaborate with your interviewer to tell a story together
• Be conversational
• Be entertaining