Bryce Thatcher, the president of UltrAspire, shares his journey of how he started the company and his passion for creating gear for ultra athletes. UltrAspire is known for its running vests, waist bags, and lighting systems. Bryce's love for mountain running and the need to carry essentials led him to create his own backpacks. He started the company in 2012 and has since focused on providing high-quality gear for athletes of all levels. UltrAspire is a small company with a family-like atmosphere, and Bryce is actively involved in the design and development process. He values the connection with athletes and strives to help them achieve their goals. Bryce Thatcher shares two personal stories of his experiences in the mountains: setting a record on the Grand Teton and completing the Wind River Range in a day. He emphasizes the importance of safety and the need to listen to customer feedback. UltrAspire.com is the website to follow and contact the company.