Episode 166 hosts Dr Cara Mcdonald (Dermatologist based in Melbourne, Australia)

Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay.

Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not?

We explore:

- How the topic and the study came about

- What the challenges were of doing a study during the pandemic

- How the study was designed and how it was organised?

- What the main objectives of the study were

- The key questions in the survey and how the data was captured

- The breakdown of the data

- How any assumptions and biases were managed

- What the primary reason was why patients returned to their injector?

- What's most important for patients to feel comfortable with an injector?

- What percent of patients felt like they had one specific feature that needed 'fixing'?

- What proportion of patients wanted to slow down aging but still look natural?

- What proportion of patients love the 'done' look?

- Whether patients are truly happy to invest in the best quality treatments & results

- What proportion of patient aren't happy with their appearance, even after treatments?

- A formula for calculating how much trust you can gain from your patients

- A suggested model for how consultations might be done by injectors

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