Dr. John Rusin drops in to talk about how he built his Pain Free Performance Specialist Certification into a successful brand backed by a world class team of coaches, teaching across the world. John shares his thoughts on the future of fitness education, why we will always have in-person education, and in-person coaching. We talk about seeing 2020 as an opportunity which will forge a lot of unstoppable coaches and seeing our industry through a lens of opportunity and anti-fragility. John drills down to why we do this, to "be the best hour of your client's day". We also go in depth on thoughts on personal brand, authenticity, and the value of being part of a team.