Mark and Darren have oft said that the first step to an unforgettable presentation is A CLEAR MESSAGE, but what is Step #2? In this episode they describe your Foundational Phrase and explain how a well-crafted Foundational Phrase can make your presentation unforgettable.

SNIPPETS:

• Create a Foundational Phrase to make your message memorable

• It should be rhythmic

• 10 words or fewer are easier to remember

• A well-crafted Foundational Phrase has weight and influence

• It should run like thread throughout your presentation

• It can be rhyming or alliterative

• Connect your Foundational Phrase to your message

• Brainstorm with a friend to craft each other’s Foundational Phrase