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Ep. 20: Should the Luxury Market be the End Goal for Every Wedding Professional?
In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business while not serving the luxury market.
She shares about a "sweet spot" that she has found in serving clients with budgets that are under the $100k mark but where clients are laid back, trusting of their vendor team, and still care about the details and the guest experience.
She encourages wedding professionals to focus on providing a luxury level of service rather than solely pursuing luxury clients.
Key Takeaways
- Not every wedding professional needs to strive for the luxury wedding market as the ultimate goal.
Let's connect! Find us on:
Instagram | Threads | Web | Email
Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet?
It's an affordable way to kick-start your wedding planning career!
This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience?
Make sure to check out their offerings!
View all episodes
By Becky Hart
5
1010 ratings
In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business while not serving the luxury market.
She shares about a "sweet spot" that she has found in serving clients with budgets that are under the $100k mark but where clients are laid back, trusting of their vendor team, and still care about the details and the guest experience.
She encourages wedding professionals to focus on providing a luxury level of service rather than solely pursuing luxury clients.
Key Takeaways
- Not every wedding professional needs to strive for the luxury wedding market as the ultimate goal.
Let's connect! Find us on:
Instagram | Threads | Web | Email
Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet?
It's an affordable way to kick-start your wedding planning career!
This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience?
Make sure to check out their offerings!
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