In this episode of Ladies Who Launch, we’re joined by the radiant and trailblazing Ateh Jewel, award-winning beauty journalist, diversity advocate, and founder of Ateh Jewel Beauty, a brand redefining what inclusive beauty truly means.

Ateh shares her journey from working in glossy magazine offices to launching a beauty line that reflects her lifelong mission: to make beauty joyful, accessible, and representative of everyone. With a deep understanding of both the industry and the cultural conversations that shape it, Ateh is using her platform and her products to create lasting change.

We talk about building a brand with purpose, challenging outdated beauty standards, and what it takes to launch something meaningful in an industry known for surface-level appeal. Ateh’s story is one of passion, purpose, and power, and it’s exactly why she’s a lady who launched.

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Ateh: https://www.instagram.com/atehjewel/

Ateh Jewel Beauty: https://www.instagram.com/atehjewelbeauty/

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