We don't have to pay you to get you to do things - you're already a curious person.  How does our attraction to puzzles, questions, and unsolved mysteries get used to get us to click on videos or blog posts?  And how can it be used to get students to want to learn?  You'll find out that there are ways to get students excited about learning without having to pay them and there are ways to attract people to your content by tapping into their curiosity.  Just don't overuse it (watch out UpWorthy) and don't fail to deliver!  Hopefully this episode will deliver on introducing you to some new ideas to help you motivate others.