The conversation revolves around Cole Chlouber's new book, 'Grit, Guts, and Determination: My Tale of a Cowboy, 100 Miles of Dirt, and a Town So Magical, They Had to Save It'. Cole shares his motivation for writing the book, which is to tell his father's story and spread awareness of his accomplishments. The book covers his father's childhood, his involvement in the Leadville race series, and the challenges he faced. The conversation also touches on the impact of Leadville on the community and how it has changed over the years. Leadville has transformed from a gritty mining town to a thriving community with a strong athletic culture. The Leadville Trail 100 race has brought in $20 million annually to the community, supporting local businesses and attracting athletes to make Leadville their home. The book about Ken Chlouber and the race highlights the growth and changes that have occurred over the years. Cole Chlouber, the son of Ken Chlouber, has transitioned from working with Lifetime to selling cars and enjoying outdoor activities. He plans to return to Leadville for the bike race and continue supporting the race and community.