Episode 221 hosts Dr Askari Townshend (Cosmetic Physician & an entrepreneur from London, UK)

Like all cosmetic injectors, Askari needed a clinical management software to run his practice and database. But he couldn't find anything suitable for his needs. And so he embarked on building his own CRM system called 'Collums'. This proved very successful and future developments were planned to take Collums to the USA and other markets.

But just three weeks ago out of nowhere, agreed funding for future investment in the software was pulled, leaving the future of Collums on a knife edge. We explore:

• Askari's background
• The challenges of creating clinical software
• Why there will never be a perfect clinical management software for injectors
• Why software is so expensive to develop
• The mismatch between this cost and what injectors are willing to pay to run their practices
• What happened with his investor
• What the future holds for Collums

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