As presenters, our words are our most important tools. Preparing an unforgettable presentation requires some wordsmithing. Darren joins Mark…our resident wordsmith…to discuss this critical aspect of the script editing process. They offer several wordsmithing techniques, explain how to use them, and reveal why they are extremely effective.

SNIPPETS:

• Say it in a more VIVID and VIBRANT way

• Edit for impact by asking, "How can I say it better in fewer words?"

• Monosyllabic words are easier for the audience to remember

• Use rhythm and rhyme have more impact in less time

• Use impingement words

• Choose, use and lose words as necessary

• Use rhetorical devices

• Find funny words, and words ending with a 'K' sound

• Craft your Foundational Phrase, Elevator Pitch and Value Proposition

• Use tools like https://wordhippo.com