Thorough research is an invaluable part of preparing unforgettable presentations. There are myriad ways to access information, and so much information from which to glean. Where do I look? How much should I use? How can I verify? Darren and Mark discuss these questions with…and get answer from…researcher/author/speaker Vince Antonucci and comedy writer/TV producer Chris McGuire. Their perspective on effective research will help you to prepare your unforgettable presentation.

SNIPPETS:

• Dig deeper into your subject

• Look for compelling and unique information

• Put in the extra work

• Use AI tools

• Use 'old-fashioned' tools; search and read.

• The more you learn, the better your chances of finding critical content

• Ask: "What generates an emotional response?"

• Test research results on small audiences to gauge emotional reactions

• Research for customization; learn from The Barenaked Ladies

• Use the 'Registration Desk Principle;' find what bugs everyone