When facing a rhino that's about to charge, doing nothing is seldom the best option. Yet all too often that's exactly what happens. Danger rarely comes as a complete surprise; instead, it follows many missed opportunities for taking precautions, reading and responding to warning signals.

The impulse to freeze is hard to overcome. Sometimes the grip of denial is so strong that we do nothing at all; or, even worse, as in many market booms leading to bust, we do more of what was dangerous in the first place.

We welcome the author of "The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore", Michele Wucker. More about Michele:https://thegrayrhino.com