In this episode, host Zoey B sits down with her sister, Jade to talk about turning a passion into a thriving business. What started as posting knitting content online has transformed into a global community, complete with knitting retreats, yarn sales, and DIY sweater kits.

Jade shares her journey from side projects and a 9-to-5 job to taking the leap into full-time entrepreneurship in 2024. Together, Zoe and Jade discuss the realities of building a sustainable business model, finding creative ways to monetize a niche, and the surprising power of cultivating an engaged community around something you love.

Whether you knit or not, this episode is a masterclass in transforming creativity into a career and a reminder that even the most unexpected passions can fuel a successful business. 

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