Sometimes, even after your best pitch, the answer is "No." But that need not be the end of the relationship. Darren and Mark offer some sage wisdom about taking advantage of every 'no,' and sometimes turning a "no" into "yes."

SNIPPETS:

• No can mean several things

• "Not yet, not the right time, not the best fit"

• Be remembered

• Have CONTENT and INTENT

• Don't take "no" personally

• Build relationships, regardless of the outcome

• Play the long game

• Record and replay each sales call to learn from every "no"

• Be a referral resource when you get a "no"

• Be a favorite