Quotations from famous speakers, authors, and celebrities can be very appealing and can support your message. The same can be said of oft-quoted statistics. Today Mark and Darren discuss the importance of accuracy when using quotes and statistics, share a few examples, and provide simple yet effective advice for 'getting it right.'

SNIPPETS:

• Do due diligence

• Your reputation and credibility are at stake

• Verification sources abound…web searches, AI, etc. Use them

• "Stop quoting dead white men!" – Patricia Fripp

• Create your own quotes

• Quote the people who have influenced you…teachers, friends, family

• Your audience needs your perspective

• Verify EVERY quotation for accuracy

• Double check the context of every quote and statistic

• Name the source of each quote and statistic

• Your accuracy…and inaccuracy has a global reach