Today’s podcast is all about out of the box marketing and staying on top of the latest knowledge and equipment in an area that has many offices to choose from. Courtney shares some inside secrets on how to get those referrals in a highly competitive environment. Teresa welcomes her good friend, endodontic office manager and fellow small business owner to talk about growth and staying on top of industry standards.

• 10:08 - Be aware of how competitive the industry is when forming marketing. Consider planning a year in advance.
• 12:00 Reach out and show personalization and appreciation for all the staff at a practice rather than just the doctor. Why is this important? Listen to find out how it can have a huge impacted on your referral base.
• *THIS IS HUGE* 14:00 Often times the doctor doesn’t refer the patient, it is the front desk team! How can you stand out to them?
• 16:00 Selection process - some inside tips to get those referrals.
• 18:49 Let’s talk Outsourcing!
• 21:12 - 25:00 Service Animals and Drugs oh my? How do you handle potential complications with patients, and how does it impact liability? Marijuana is making an impact on our offices.
• *Nobody Told Me That!* 25:30- 32:00 What kind of CE draws Courtney’s attention? If you are looking for suggestions this is where to get some ideas.

Links from Today's Show:

https://forefronters.com/

Forefronters, LLC for administrative training

 

Connect with Courtney on LinkedIn!

https://www.linkedin.com/in/courtney-roberts-faadom-75377983/