August 05, 2024

EP 27: The Side No One Talks About After Selling A Business For $180m | Frank Greeff Gets Vulnerable

1 hour 36 minutes

Welcome to episode 27 of The Pocket with Chris Griffin!

Today I sit down with Frank Greeff, a former chef turned tech entrepreneur who co-founded Realbase, a real estate marketing platform that was eventually sold for a staggering $180 million. Frank shares his remarkable journey, starting from his early days in the kitchen to building a successful tech company with his two brothers.

Highlights of the Episode:

Early Career and Transition: Frank talks about his initial career as a chef before his decision to pivot towards the tech industry. Alongside his brothers, Frank co-founded Realbase, a company aimed at disrupting the real estate market through innovative property tech solutions.

Challenges and Resilience: Frank opens up about the tough times during the business's growth phase. He recalls sleepless nights where his wife’s comforting words kept him grounded and determined. This segment highlights the importance of resilience and the unwavering support from his family, particularly his wife and brothers.

The Power of Connection: We delve into the significance of having a solid support system. For Frank, his brothers and wife played crucial roles during both the highs and lows of his entrepreneurial journey. Their collective ambition, trust, and differing skill sets were pivotal to their success.

Business Insights: Frank provides valuable insights into time management, effective leadership, and the importance of fostering a high-performance culture. He also shares his experience of merging Realbase with their main competitor, eventually leading to its acquisition by Domain Group.

Life After Realbase: Following the sale of Realbase, Frank experienced what he describes as a "purpose realignment." He discusses his philanthropic efforts, including his upcoming cookbook project, "Eat with Purpose," aimed at raising funds for children’s cancer charities.

Follow Frank:

https://www.instagram.com/frankgreeff_/

Thank you to our sponsor of this episode: Switch Nutrition

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By Chris Griffin

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