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Maybe you're an emerging speaker, and you don't think you have enough content. Perhaps you're experienced and have been delivering the same material for a long time. Where do you find more content? Darren and Mark provide strategies for finding new content, 'upping' your game, and being unforgettable.
SNIPPETS:
• Ask: Is there better content available
• Perform deeper research on your subject
• Dive deeply into client concerns
• Interview clients for content and connection
• Tap into your expertise network
• Understand that you don't know everything about your topic
• Be willing to upgrade your existing material
• Find out what and who are trending in your area of expertise
• Verify all new content using multiple sources
• Revisit the 'basement' and 'archives' of your life
• Test new material and listen to your audience to find out what resonates
• Challenge yourself to provide something new every year
By Darren LaCroix, Mark Brown5
102102 ratings
Maybe you're an emerging speaker, and you don't think you have enough content. Perhaps you're experienced and have been delivering the same material for a long time. Where do you find more content? Darren and Mark provide strategies for finding new content, 'upping' your game, and being unforgettable.
SNIPPETS:
• Ask: Is there better content available
• Perform deeper research on your subject
• Dive deeply into client concerns
• Interview clients for content and connection
• Tap into your expertise network
• Understand that you don't know everything about your topic
• Be willing to upgrade your existing material
• Find out what and who are trending in your area of expertise
• Verify all new content using multiple sources
• Revisit the 'basement' and 'archives' of your life
• Test new material and listen to your audience to find out what resonates
• Challenge yourself to provide something new every year

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