A media interview is a wonderful opportunity to showcase your expertise and serve a broader audience. How can you get the opportunity, and what should you do to maximize that opportunity? In today's episode, Mark and Darren talk with speaker, author and coach Pilar Ortiz, former TV reporter, news anchor, producer and director. Pilar gives sage advice for handling media interviews, staying top of mind with the media.

SNIPPETS:

• Say 'yes' to the opportunity

• Prepare bullet points and practice out loud

• Be succinct and give short answers in soundbites

• Just answer the question and make it easy for the audience to

• Select THREE key nuggets

• Create a story for your interviewer

• Show the producer how your expertise and serve their audience

• Make your topic newsworthy

• Make yourself a resource by referring other experts

• Build relationships with media personnel

• Watch interviewers and familiarize yourself with their style

• Wear clothes that fit well

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