This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game, the significance of adapting to new features, and the strategic use of keywords and hashtags for better visibility. Serena also uses a memorable wedding cake analogy to explain the importance of various content types, and explains panic marketing and why it is an ineffective strategy for wedding pros. 

 

 

Key Takeaways

@dandeagency on Instagram | www.dandeagency.com

Check out Serena's newest offer, the Swell Social Club!

@eventcrush on Instagram | www.eventcrush.com

This episode was edited by Ace Sound Design.