LinkedIn has become the business 'go-to' platform, but many users haven't been using it properly. Today, Mark and Darren talk with LinkedIn expert Richard Bliss about the mistakes and best practices for maximizing LinkedIn to accelerate your business.

SNIPPETS:

• LinkedIn is a business platform

• Don't use LinkedIn like social media platforms

• Social media activities are counterproductive on LinkedIn

• Emojis can interfere with the intent of your content

• Emojis have different meanings to different demographics

• Leave insightful comments on people's posts, not just 'likes'

• 3X5 Rule: Comment 3X daily, for 5 days each week

• Apply the Human Algorithm, investing in relationships before connecting

• Write posts of 120 words or fewer, spacing every 3 lines

• In your ABOUT profile, be INTERESTED before being INTERESTING

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