Today’s guest is a beauty industry powerhouse - Amanda Baldwin, the CEO behind not one, but two of the most influential beauty brands of the last decade: Supergoop! and Olaplex.

She’s the woman who turned sunscreen into a skincare essential and is now leading one of the most recognisable names in haircare through a bold reinvention.

In this episode, Amanda takes us behind the scenes - from leaving a high-powered job in private equity to scaling a start-up that changed how we protect our skin, to navigating the complexities of taking over a billion-dollar brand in a competitive, ever-evolving market.

We talk career pivots, storytelling strategy, raising capital, building great teams and why your 8-year-old self might already know your dream career.

Whether you're a beauty founder, CEO-in-the-making, or just obsessed with brand building, this is a masterclass you don’t want to miss.

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