Joey Burton is an NBA player development coach who specializes in shooting development and has worked with more than 20 NBA players.

In this episode, Joey breaks down how he built his career from training youth athletes to becoming a trusted private development coach for multiple players in the NBA. He shares what he would do if he had to start over today with zero clients or connections, and why creating small wins early is the key to long-term buy-in and results.

We also dive into how to use social media for your business non-transactionally, the biggest issues he sees in youth basketball development, and how to navigate the seasonal highs and lows that come with running a basketball training business.

This podcast evolved from my book, Strength In Numbers — the ultimate mentorship guide for coaches.

Featuring insights from 100+ ELITE coaches across every level and sport, it’s an encyclopedia of coaching wisdom built to help you grow your career, navigate failure, and find long-term coaching success.

👉 Grab your copy of Strength In Numbers [by clicking here].

Chapters

00:00 The Journey of Becoming a Skills Development Coach

06:28 Overcoming Challenges and Finding Your Niche

09:56 The Importance of Authenticity in Training

13:40 Navigating the Ups and Downs of the Basketball Season

19:02 The State of Youth Basketball Development

30:09 Coaching Philosophy: Macro vs. Micro

33:03 The Importance of Coaching Development

37:14 Building Trust with NBA Players

44:08 Long-Term Commitment in Player Development

54:10 Future Aspirations in Coaching