Stories can transform presentations, and when certain essentials are met, a story can be unforgettable. Today's episode is the second of a two-part conversation about five story essentials…tools which, when used effectively, will make your story unforgettable. This is PART 2 of 2.

SNIPPETS:

• Identify a GUIDE/GURU, a source of wisdom, insight, guidance, and help

• The guide need not be a human

• Letters, pets, or inanimate objects could be guides

• The guide may say very little but still be very effective

• You cannot be your own guide/guru

• The hero must undergo a TRANSFORMATION

• The audience must clearly see the hero BEFORE and AFTER

• The audience must witness the change take place

• If the character doesn't change, there is no story

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