Jamie Genevieve went from working behind a makeup counter in Glasgow to launching VIEVE, one of the UK’s fastest-growing beauty brands. In this episode of Ladies Who Launch, Jamie sits down with Rochelle Humes to share how she turned a love for beauty into a thriving business. From the early days of filming YouTube tutorials after midnight to navigating her first investor pitch, Jamie’s story is packed with grit, self-belief, and smart decisions.

She opens up about building a brand during lockdown, learning how to lead, and the power of trusting your instincts. Whether you’re a beauty lover, a budding founder, or simply looking for a dose of inspiration, Jamie’s journey from digital creator to CEO is full of real talk, game-changing insight, and hard-won lessons.

If you’ve ever wondered what it really takes to grow a brand from scratch—and do it on your own terms—this conversation is one you won’t want to miss.

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https://www.instagram.com/jamiegenevieve/

Vieve: https://www.instagram.com/vievemuse/

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