In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Amy Liu, founder of cult beauty brand, Tower 28. Amy shares how her struggle with eczema and years working behind the scenes in the beauty industry led her to create a a clean-beauty brand transforming sensitive skin care.

From her Midwest upbringing as the daughter of Taiwanese immigrants to launching Tower 28 at age 40, Amy opens up about overcoming doubts, raising her first investment without a business plan, and the realities of building a brand as a working mum. She talks candidly about imposter syndrome, hiring for energy, and balancing ambition with well-being.

If you want honest advice and practical founder wisdom from a woman who created success on her own terms, this episode with Amy Liu is not to be missed.

Subscribe for more powerful stories from women who launch their dreams—and don’t forget to tune in next week for another episode of Ladies Who Launch.

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