This is the second in a 3 part series devoted to Chapter 15 of "The Beginning of Infinity" by David Deutsch. All about "The Evolution of Culture", in this part we are looking at the causes of a static society: that rule (rather than the exception) about progress coming to a halt in human communities. We follow on from part 1 in looking at how memes get replicated and how different kinds of memes have different effects upon their holders the the wider society.