Email Empire with Allison Hardy

EP 415 | Why surveying your clients is your business’s hidden superpower


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Asking your clients questions is a really important part of the client journey. 

It can sometimes feel like you’re creating in a vacuum. Especially with things like courses, digital products, and even sometimes memberships, you don’t have a ton of interaction with your clients. So creating a culture of surveying them, to get them to talk to you, is a necessary part of the client experience process.

So in today’s episode I wanted to talk more about surveys, when to use them, and how you can start to get more feedback from your clients with surveys.

TAKEAWAYS:
  • Surveys are a fantastic way to take the "temperature" of your audience and clients.
  • Get creative with where and how you can use surveys in your business. The more opportunities for your audience and clients to share their experiences and thoughts, the better! 
  • On-boarding surveys can help you understand why somebody enrolled in your program and what they want to accomplish. They can also be helpful in determining how to improve a program.
  • Monthly check-in surveys help you to check in with your clients. They can help you to understand what they are finding helpful in your program, what they are learning, and if they are seeing results.
RESOURCES:

Visit the blog post that goes along with this episode for more resources

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com
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Email Empire with Allison HardyBy Allison Hardy

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