The All Blacks could sell out Eden Park ahead of time. The Warriors only took 17 minutes to sell out a flight to Vegas. So what are you doing to find the customers who have your money? We go through some examples of ways to think about who may have your money in your industry and why it is important to continue to get in front of them and shake their wallets so that you can put that money into your wallet.

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Cheers,
Luke & Phil