The Coaching Edge: A Business Building Podcast

Ep 42: Coaching in a Trust Recession: How to Stand Out (without Selling Out)


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There’s a trust recession happening in the online business space — and coaches are feeling it.

Clients are slower to buy. People are more skeptical than ever. And for solopreneur coaches trying to build a business with integrity, it can feel like the rules have changed overnight.

In this episode, I break down what the “trust recession” really is, how it’s impacting coaching businesses, and what you can do to stand out — without abandoning your values or burning out.

I’m also sharing how I’m personally responding to this shift in my own business through more transparency, personal connection, and accessible entry points to my work.

If you’re craving a way to grow that feels more human and more honest — this is your episode.

 

In this episode, you’ll learn:

  •  What the “trust recession” is and why it matters for coaches
  •  3 ways to market in a way that builds trust (without overextending yourself)
  •  What clients are actually looking for in 2025 — and how to deliver that
  •  How I’m personally shifting my business strategy this year to meet this moment
  •  Why connection, consistency, and specificity matter more than ever
  •  What to focus on if you're tired of overthinking content and underbooking clients
  •  

    Links & Resources:

    •  Join us at the next Business Building Bootcamp (BBB) Open House, on May 22, by registering HERE.
    • Learn more about the Business Building Bootcamp, my 12-month high-touch group program for solopreneur coaches
      → Includes a 7-day money-back guarantee so you can explore the first call risk-free.
    •  Follow me on Instagram for more real-time strategy and honest behind-the-scenes: @wendymccallumcoach
    •  Have questions or want to connect personally? Send me a DM or voice note — I’d love to hear from you.
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      The Coaching Edge: A Business Building PodcastBy Wendy McCallum

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