The Coaching Edge: A Business Building Podcast

Ep 43 Using Workshops and Live Events to Successfully Market Your Coaching Business


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When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach. 

In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:

  • How you can use these events to build trust with potential clients
  • The process I use for strategically selecting relevant event topics
  • How to structure presentations for maximum connection and conversions
  • We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth. 

    RESOURCES & NEXT STEPS 

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    The Coaching Edge: A Business Building PodcastBy Wendy McCallum

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