<p class="MsoNormal" style= "mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"> Matt Matros built Protein Bar from a single smoothie shop into a fast-growing chain. In 2012, private equity firm L Catterton came knocking with a deal valuing his company at $44 million. Matt decided to roll 40% of his equity, expecting it to grow even more.</p>

Matt Matros built Protein Bar from a single smoothie shop into a fast-growing chain. In 2012, private equity firm L Catterton came knocking with a deal valuing his company at $44 million. Matt decided to roll 40% of his equity, expecting it to grow even more.

<p> Matt Matros built Protein Bar from a single smoothie shop into a fast-growing chain. In 2012, private equity firm L Catterton came knocking with a deal valuing his company at $44 million. Matt decided to roll 40% of his equity, expecting it to grow even more.</p>

Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar's Matt Matros' on How to Avoid a 7-Figure Mistake

Built to Sell Radio is a weekly podcast for business owners interested in selling a business.  Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business.  Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.

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Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.

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Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar's Matt Matros' on How to Avoid a 7-Figure Mistake

Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar's Matt Matros' on How to Avoid a 7-Figure Mistake

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