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In this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse’s Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:

✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.

✅ The importance of earning ‘Deal’ badges, deploying virtual bundles, and flexing PPC budgets to capture peak demand.

✅ Amazon’s two‑part title rollout — how first‑mover SEO advantage could shift ranks.

✅ Unlocking Amazon Marketing Cloud to separate new vs existing customer CAC, customer path analytics, and spend optimization.

✅ Organic influencer virality—and hyper‑incentivized affiliate networks (40–50 % commissions)—as new secret weapons to dominate search and ranking.

Highlights include: skyrocketing mid‑Prime pivot opportunities, real-time budget management, and competing in a zero‑sum Amazon ad ecosystem.

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Timestamps:

00:00 – Why Prime Day is 4 Days Long in 2025

02:45 – How to Prepare for Amazon’s Mid-Year Mega Sale

06:20 – What You Need to Know About Amazon Title Updates

10:30 – Amazon Marketing Cloud: Opportunities and Limitations

17:45 – Organic Influencer Hits and Amazon SEO Boosts

23:00 – How to Leverage Creator Connections and High Affiliate Commissions

27:15 – Final Tips for Winning Prime Day with a Holistic Strategy

Hashtags:

#PrimeDay2025

#AmazonMarketing

#AmazonSellers

#EcommerceTips

#RetailStrategy

#InfluencerMarketing

#AmazonAdvertising

#DigitalMarketing

#AmazonSEO

#PerformanceMarketing

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