Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John’s 7 C’s marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you’re wrestling with a scattered marketing plan or simply looking to refine your company’s image, you’ll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth.

THE BIG IDEA: 

Marketing starts with clarity and knowing customers.

KEY MOMENTS:

[08:22] Celebrating Success with Prosecco [10:36] Understanding Marketing's Complexity [14:30] Landscaping Marketing Framework Initiative [19:35] Business Cohesion and Evaluation Framework [22:18] Brand Consistency Through Visuals [24:08] Clarifying Business Vision Challenges [29:25] Enhancing Communication and Strategy Planning [33:12] Social Media: Time vs. Necessity [36:03] Team Focus Boosts Landscape Marketing [38:37] Social Media's Role in Business Relationships [42:49] Prioritize Expertise and Marketing

QUESTIONS WE ANSWER

1. What are the essential steps for creating a marketing plan for a landscaping business?

2. How can landscaping companies identify their ideal customer profile?

3. What are common marketing mistakes small businesses make?

4. How do you build a strong brand identity in the landscaping industry?

5. What is a fractional CMO and how can they help small businesses?

6. What is the role of social media in recruiting employees for landscaping companies?

7. What are the best marketing strategies for service-based businesses?

8. How do marketing and sales work together in growing a business?