Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.

But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.

In this episode, we cover:

• How Sedge became ASOS's first social media hire before social was a career
• Landing big clients fast and managing the growth that followed
• Investment, cashflow, and the realities of founder finance
• Motherhood, setting boundaries as a founder, and breaking hustle culture
• What the £24M exit really felt like
• Owning and creating balance as a successful woman in business
• Redefining success, freedom, and what comes after selling

This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.

We Are Ladies Who Launch! 

CHAPTERS

00:00 Meet Sedge Beswick

01:23 Working In Social Before It Was A Career

06:17 ASOS First Social Hire 

14:02 Social Media Becomes Marketing

16:17 Accidental Agency Leap

20:46 Landing Big Clients Fast

23:43 Investment And Managing Cashflow

30:06 Lonely Founder Rollercoaster

33:20 Boundaries In Motherhood

37:51 Breaking Hustle Culture

41:20 Scaling Through Sales

43:18 Lessons In Hiring

46:03 Leadership vs Being Liked

48:47 Private Equity and US Expansion

51:01 Pregnancy Changes the Deal

56:59 Selling The Business and Resetting

01:00:32 Redefining Success and Freedom

01:10:22 Final Advice and Wrap 

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FOLLOW SEDGE

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YouTube: https://www.youtube.com/@SedgeBeswick

LinkedIn: https://www.linkedin.com/in/sedge-beswick/

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