Luke Carlson guests to share his extensive wisdom as the founder of the Minnesota based Discover Strength. We talk about why fitness professionals should spend more time learning business and marketing, the importance of embracing a brand, and why playing the long game matters with your career. Luke shares his thoughts on the value of developing a niche. We also talk about his event, The Resistance Exercise Conference, where he keynotes, and I'll be speaking on the weekend of May 13th-14th. Luke shares why you should consider joining us there.