Rita returns to the podcast with a bold question: are we letting our own preconceived notions of social media affect how we reach out to patients? I can say that it does for me and I have to remind myself of what my audience wants from me, not the other way around. She shares a recent experience that caused her to rethink strategy as well. Find out what's new with the Apple iOS update and why TikTok can be exhausting for dental offices.

Full show notes on the podcast home page! https://nobodytoldmethat.libsyn.com/

Quotes:

• "Our social media bubbles can hurt us."
• "What we think is true for us on social media is not true for everyone."
• "It almost takes a village sometimes to run social media."
• "Have a program in place that is going to save you time and be easy for your team members to collaborate on."
• "If you want to be discovered on Instagram, you should be using your hashtags."
• "To keep yourself from burning out you need to have support."

Links from Episode:

• How Apple's iOS 14 Release May Affect Your Ads and Reporting
• Apple, Its Control Over the iPhone, The Internet, And Yes, The Metaverse — MatthewBall.vc
• TikTok Turns Average Joes Into Stars. Then What?
• Behind the Scenes of a TikTok Video: Weeks of Work for Seconds of Content

Connect with Rita Zamora:

• Connect90.com
• Rita Zamora (@ritazamora) • Instagram photos and videos
• Rita Zamora Connections Facebook

Don't forget to check out my other podcast Chew on This - A Dental Podcast!

Also! Grab this Ebook that is completely free for you. 50+ pages of knowledge, checklists and job descriptions. Enjoy! Click here for the Prepare Protect Prosper eBook

**If you like the show then I'd appreciate a good rating. Tell your friends. Even podcasters ask for referrals!**

• Teresa's Website- https://www.odysseymgmt.com/ (sign up for my newsletter!)
• Teresa's Book Moving Your Patients to Yes! Easy Insurance Conversations

http://odysseymgmt.corecommerce.com/Book/ (use 'newsletter' for $3 off)