From REAL Trends, the trusted source for real estate industry news, this is REAL Trending, episode 84. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, President of REAL Trends, and today we're going to discuss the importance of core services, the growth and impact of referral organizations, and housing consumer exuberance. What do these trends mean and how can brokerage firms best take advantage of them?