Today we welcome Julie Katcherian, owner and founder of KATCH Design Collective based in Costa Mesa, CA. In this episode we discuss biophilia - the human inclination to connect with nature - and how it influences our design decisions as well our clients response to the built environment. Julie shares how so many of our design decisions like material selections, room layouts, and furniture placement actually stem from the tenets associated with biophilia. We also discuss how this underlying knowledge acts as a tool to help her intentionally market her business, target better clients, and communicate her design decisions with confidence and conviction.