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In this reflection episode, Laura Thornton looks back on the highlights and lessons learned in 2024, including the success of aging-in-place bathroom projects and the challenges faced in the design business. She discusses the importance of visibility, experimenting with Instagram reels and interactive content to connect with clients and fellow designers. Laura emphasizes the profitability of smaller projects like custom drapery and furniture and the value of tracking profit margins. She also encourages designers to educate clients early on timelines and set clear expectations. In closing, Laura expresses heartfelt gratitude for the support and engagement from listeners throughout the year, motivating her to continue delivering valuable content into 2025.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign