Here is a summary of the key points from the podcast interview with Dominic Murphy, focused solely on his responses:

Dominic believes the most important thing for maximizing a home's value when selling is getting buy-in and trust from the seller that the agent will do everything possible to achieve the best price in today's market. This includes pricing attractively, preparing the property well, and working as a "team" with the seller towards the common goal.

He explains that in 2022 his agency took on too many listings without enough seller commitment to the process. As a result, they carried excessive costs without sales. In 2023, they tightened criteria and focused on fewer, better instructions. Though listing less, revenues are up on lower overhead. The team has more capacity to focus on clients.

According to Dominic, most agents focus too much on marketing activities of questionable return. He believes success comes from open, transparent communication and doing right by the client. If agents do a phenomenal job for clients, referral business follows.

On pricing, Dominic says 70% of local stock is overpriced. He gets frustrated when sellers miss opportunities clinging to unrealistic prices. Time on market increases losses for sellers.

He believes estate agency need not be complicated. The core is communication, transparency and honesty. His best recruits come from outside real estate - from hospitality and roles focused on communication.

Dominic concludes if agents focus first on serving clients exceptionally well, the byproduct will be referral business and success.

Contact Dominic or his team below

Dominic Murphy

• Mobile Number: 07595 903811
• Email: [email protected]

DM & Co. Homes – Solihull

• Number: 0121 775 0101
• Email Address: [email protected]

DM & Co. Homes – Dorridge

• Number: 01564 777314
• Email Address: [email protected]

DM & Co. Premium

• Number: 01564 777314
• Email Address: [email protected]

DM & Co. Homes – Lettings

• Number: 0121 775 0101
• Email Address: [email protected]

DM & Co. Land & New Homes

• Number: 0121 683 8833
• Email Address: [email protected]

Social Media:

• Instagram:
  • @dominicmurphytheagent
  • @dmandcohomes
  • @dmandcopremium