In this episode of the IT Experts Podcast, we are fortunate to be joined by IT Rockstars' Scott Millar as we talk about how important is nailing your niche in your IT and MSP Business. 

Scott talked about how helpful it is in generating more business in your IT and MSP business to really figure out your niche. And once you have clarity of what your vertical is, you need to map out your customer journey and figure out how you move each prospect from one section to another. 

He also shared how targeted marketing works, and why you should use it in your IT and MSP business.  

We also discussed how important it is that you have confidence in your team and your business.  

We talked about how people buy from people, so it is also important that you build rapport with your prospect and your clients. 

These tips that we talked about today seem to be basic and you must already know them, but are you implementing them? If not, you are not alone, just make that change already and see how much it improves you IT & MSP business. 

To learn more about IT Rockstars and how they can help you generate qualified MSP leads without cold calling or networking, check them out here -- https://www.itrockstars.net/  

To learn more about Tech Tribe, click here: - http://bit.ly/ITE-TRIBE     

You can also connect with Scott on LinkedIn: https://www.linkedin.com/in/scottmillar/   

You can access the other IT Experts Podcasts here –  https://innovatetosuccess.com/itega-podcast/       

If you haven’t seen it yet, come and join our community in our own IT Experts App – you can check it out here –  https://bit.ly/ITE-COMM    

If we’re not connected already, let’s connect on LinkedIn, YouTube and over our website at innovatetosuccess.com.    

Alternatively, you can drop me an email at [email protected]       

Until next time, you look after yourself and I’ll catch up with you soon!