In the latest episode of the Zero BS Estate Agency Podcast, Matt Baldock shared his refreshingly honest insights on what it takes to succeed in estate agency today.

It’s About Layers, Not Miracles

When asked how to maximise a property’s value, Matt debunked the myth of a single magic solution. “It’s layers of lots of things,” he explained, emphasising the importance of choosing the right agent—someone who combines data-driven strategies with a clear understanding of market dynamics.

Evolving the Industry

Drawing on over two decades of experience, Matt reflected on the transformation of estate agency from newspaper ads to sophisticated marketing. Success now hinges on keeping both properties and personal brands at the forefront of clients’ minds.

As a coach to other agents, Matt highlighted his vision of elevating the profession’s reputation. “By helping others, I can multiply the positive impact on sellers,” he explained.

Challenges and Rewards

Matt addressed the rise of self-employed agents, praising the opportunity for business ownership but cautioning about the challenges of building from scratch. He also championed the importance of relationships, advising agents to seek clients who value their expertise and integrity.

Reputation Over Quick Wins

Matt’s golden rule is simple: “Chase your reputation, and the money will follow.” His commitment to doing the right thing—rather than chasing fast cash—has shaped his career and inspired agents across the industry.

For anyone in estate agency, Matt’s message is clear: professionalism, persistence, and authenticity are the keys to success.