The IT Experts Podcast

EP082 - MSP LinkedIn Lead Generation Top Tips with Ian Luckett


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This podcast episode is coming from the recent event that we delivered, the IT Experts LinkedIn Lead Generator Masterclass. 

Entering the world of LinkedIn and Lead Generation is like opening a pandora’s box full of overwhelming questions. How do I generate leads from LinkedIn? How can I help my clients here? What content do I put out there? How do I connect with people? What messages do I send? And how do I even start? 

First of all, do not think of LinkedIn as a spider web or a never-ending maze that you might not get out of. Think of LinkedIn as one of the most powerful tools available that will help you connect with people all over the world that will then make your IT & MSP business scale and grow. 

It is important to understand your customer journey and the fact that using LinkedIn is all about making sure you are creating touchpoints. That’s where it all starts. 

Before I tell you my five top tips on how you can start an effective LinkedIn Lead Generation, I go through with you a simple but strategic process about Lead Generation in LinkedIn.

So here are my top five tips: 

  1. Build a killer profile. (Personal and company)
  2. Create amazing content.
  3. Build relevant connections.
  4. Do not sell.
  5. Get consistent results. 
       

And of course, I dissected each tip and explain what they are, why they are important, and how you can do it. I talk about Sales Navigator, CTA, the types of content that you can put out there, how you can connect with people, who you should connect with, how to send your messages, and more. 

This is a firehose of information wrapped in less than 30 minutes so I suggest you grab your pen and notepad again because you will definitely need them. 

I hope you enjoyed this episode. It’s never too late to start your LinkedIn Lead Generation. 

At IT Experts, we have years of experience helping IT & MSP Business of all sizes to leverage their talents and take back control so they can scale confidently.   

To connect with us and find out how we can possibly help, simply book an intro call straight into my diary here:- http://bit.ly/ite-introcall   

Alternatively, you can drop me an email at [email protected]   

Until next time, you look after yourself and I’ll catch up with you soon! 

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The IT Experts PodcastBy Ian Luckett - The MSP Growth Hub

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